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Lessons Learned: The Top 10 Twitter Faux Pas of 2012
For brands, there’s perhaps nothing more daunting than the virality of social media. Careless posts, tweets and video can go to newsfeeds, be retweeted, shared, and captured in screenshots faster than...
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Social Customer Service: With Great Power Comes Great Responsibility (Now Who...
Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually the shortest distance between them and a brand – no account...
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How Facebook’s Graph Search Will Change Customer Engagement
More than one billion people like and comment on Facebook posts and pages an average of 3.2 billion times every day. Are they liking and commenting on your brand’s posts and pages – and is your brand...
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Boston and the Continued Case for Social Media Monitoring and Response
It’s been a week since the Boston Marathon bombings, and the analysis of the event, its media coverage and emergency response and communications efforts are well underway. Much talk over the weekend...
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